Standard customer service will no longer give customer the satisfaction of being our customer. We need to level up and focus on customer experience to maintain customer’s satisfaction and loyalty. The essence of customer experience is not about how good our service/work is, but how the customer feel after interacting with us. By focusing on customer experience, the orientation of our work is how we can give positive experience and positive impact to our customer with good emotional intelligence, positive communication, and awareness of our micro expression.